The Winnebago Horizon
The RV industry is seeing a shift. With more first-time buyers entering the market than ever before, manufacturers are forced to reckon with a new buyer profile.
If we're being honest, the interior design of RVs has not generally been associated with terms like "hip" or "trendy". A decade ago, it wasn't uncommon to see RVs with mostly dark interiors. This was in response to a previous generation of RV buyers who revolted against the idea that their RV should be covered in light browns and wood that had long-since exited from the residential market.
When many new RV buyers tour a model today, and see interior design trends that left the residential market several years ago, they're left wondering why RVs haven't kept up.
But the tides are changing. Within the past couple years, we are starting to see RVs with modern interiors that don't default to the darks and browns that reached popularity a decade ago.
Enter Winnebago's radical departure from existing styles, and their first foray into a style that is much more attractive to younger buyers in the 2020s, the Horizon line of Class A motorhomes.
With accent lighting that demand comparisons with styles found in private jets, and clean lines that wave goodbye to the swooshes of yesteryear, this new concept of coach is a preview of what we will see other manufacturers and brands adopt in the next few years.
Unfortunately, you won't see a ton of Horizons on the road today, largely due in part to their $400k+ price point. The market in which the Horizon competes is saturated with many luxurious options, and the Horizon will never be the first choice for most people dropping a half a million on an RV right now.
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